Manuel Yevenes

Graphic Designer
Santiago, CL.

About

Dynamic Graphic Designer specializing in Visual Media, with extensive experience in branding, editorial design, and digital publications. Proven leader in developing and managing strategic brand identity projects that consistently enhance market presence and drive visual communication effectiveness. Adept at leveraging functional methodologies to deliver innovative, clear, and organized creative solutions.

Work

Viña San Pedro Tarapacá
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Brand Designer

Santiago, Metropolitan Region, Chile

Summary

Leads brand design initiatives for a leading winery, overseeing visual asset creation from concept to deployment across diverse marketing channels.

Highlights

Directed and executed comprehensive brand design projects across multiple company brands, ensuring visual consistency and market relevance.

Developed and implemented visual elements for all project stages, enhancing brand identity and communication effectiveness across points of sale and media platforms.

Actively contributed to the strategic strengthening of brand identity, resulting in cohesive visual messaging that supported marketing and sales objectives.

Innovated digital design and print materials (P.O.P, Imprenta), optimizing visual impact for marketing campaigns.

Viña Santa Rita
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Diseño y Desarrollo de Productos

Santiago, Metropolitan Region, Chile

Summary

Managed product design and development, focusing on systematizing labeling processes for national and international markets.

Highlights

Led the systematization project for product labeling across national and international markets, improving consistency and compliance.

Streamlined internal development processes, enhancing efficiency in design and product rollout.

Applied strong organizational and planning skills to diagram and implement new typographies for product lines, optimizing visual clarity.

Ministerio de Cultura, Arte y Patrimonio
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Diseñador Digital

Santiago, Metropolitan Region, Chile

Summary

Developed digital graphic materials for various Ministry departments and coordinated content for the Creative Economies platform.

Highlights

Produced diverse digital graphic materials for multiple MINCAP departments, increasing visual engagement across digital media channels.

Coordinated and developed compelling content for the Creative Economies platform, supporting national cultural initiatives.

Managed social media content creation and multimedia assets, enhancing the Ministry's online presence and outreach.

Education

Universidad de Chile
Santiago, Metropolitan Region, Chile

Bachelor

Visual Media and Design

Universidad de Chile
Santiago, Metropolitan Region, Chile

Undergraduate Studies

Public Administration

Languages

Spanish
English

Skills

Design & Creative Tools

Branding, Visual Identity, Editorial Design, Digital Publications, Interaction Design, Typography, 3D Modeling, Packaging Design, Adobe Creative Suite, Photography.

Technical Skills

HTML, Java, macOS.

Project Management & Strategy

Project Leadership, Process Systematization, Organization, Planning, Diagramming, Innovation, Content Generation, Social Media Management, Multimedia.

Soft Skills

Teamwork, Collaboration, Problem-Solving, Creative Solutions.

Interests

Creative Arts & Technology

Aesthetics, Art, Technology, Cinema, Music, Creative Exploration.